Facebook Advertising…Why? (Part II)

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Facebook Advertising…Why? (Part II)

Is your company advertising on Facebook, yet?  If the answer to this question is still no, let me remind you that your company is losing money every day you aren’t advertising on the social media giant.  A huge mistake is made when you are not leveraging social media, especially Facebook as a means of advertising.  Let me quickly recap some of the benefits of Facebook advertising highlighted in Part I.

  • Customers spend most of their time on Facebook
  • Facebook advertising is the most targeted form of advertising
  • Facebook advertising is the cheapest form of advertising
  • Facebook advertising will significantly build and increase brand awareness
  • Facebook advertising increases website traffic
  • Facebook advertising increases revenue, sales, and leads
  • Facebook advertising results are measurable
  • Facebook advertising builds and increases engagement with your audience
  • Facebook advertising increases brand influence

If you are still on the fence, remember that word-of-mouth and the social aspect of Facebook advertising makes it better than any other form of advertising that exists.  Oh, and let’s not forget about your email marketing efforts.  Trust me, a social media specialist won’t.  By utilizing Facebook’s “lead ad” forms to capture email contacts through Facebook ads, building a customer email list can be a breeze.

You also may or may not have a blog on your website, but know this… a blog moves nowhere without traffic.  Facebook advertising can be used to expose your blog to the masses and generate instant traffic to your website.  Through advertising your company blog, you can gain even more trust and credibility with your audience.  Blogs are a great way to build a deeper connection with your target audience and build a dialogue.  Facebook advertising is that bridge between your blog and traffic, not to mention that a campaign is real-time.  You can look at, adjust, and make changes immediately if you are unhappy with the campaign performance.  This is not possible with other forms of advertising.  If you invest in radio ads, television ads, or print media, you are unable to change your ad immediately if you do not see results. You will just have to bite the bullet and take a loss.  Facebook advertising can help you cut your losses immediately.

Search engines rely on social signals to rank websites and those social signals consist of activity on your social media content… advertisements, blogs, and viral posts are a great way to gain traction in this arena.  Activity includes shares, likes, and comments on your posts… and Facebook advertising can help increase your social signals which will indirectly influence your SEO rankings.  This could give you an edge on larger businesses.  Facebook advertising can be the backdoor to crush competition, because you don’t have to worry about large competitors driving up the cost of advertising and doing business.  Just take a look at Google AdWords.  With Facebook advertising, it is just you and your audience… as long as you keep your ads relevant, your ads will perform efficiently.

Cost is always an important factor.  As stated in Part I, Facebook advertising is the cheapest form of advertising out there… but did you know that it is budget-friendly, as in you set your own budget.  You are in control of your destiny.  You can set a daily or lifetime budget that you can easily increase or decrease at any time.  Facebook is the most cost-effective advertising investment that any business can make.  The benefits of Facebook advertising are endless.  If you believe in the benefits of Facebook advertising, then start investing in a professional Facebook advertising campaign to get ahead of the competition.

Also See: Facebook Advertising… Why? (Part I)

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