Branding is Everything.

Branding is a key aspect of any business and is one of the most important.  An effective brand strategy gives you a major edge in the ever increasingly competitive marketplace.  Your brand is derived from who you are, who you want to be, and who people perceive you to be.  Are you an innovator in your industry?  Or the experienced, reliable one?  Are you the face of a new generation in your industry?  Or the older, wiser figurehead?  Is your product the most expensive on the market?  Or the low-cost option?  Remember, you can’t be everything to everybody.  So, a clear and concise brand strategy is imperative.  Simply put, your branding is everything.

In her new Forbes cover story, it’s revealed that the social media star, beauty mogul, and new mom is on track to become the youngest self-made billionaire, male or female, in history. Zuckerberg, now estimated to be worth more than $70 billion, went from millionaire to billionaire at age 23 with Facebook’s IPO. Jenner will turn 21 in August.